Microsoft Dynamics CRM is a multi-lingual Customer Relationship Management software package developed by Microsoft. Out of the box, the product focuses mainly on Sales, Marketing, and Service (help desk) sectors, but Microsoft has been marketing Dynamics CRM as an XRM platform and has been encouraging partners to use its proprietary (.NET based) framework to customize it to meet many different demands. Dynamics CRM is a server-client application, which, like Microsoft SharePoint, is primarily an IIS-based web application which also supports extensive web services interfaces. Clients access Dynamics CRM either by using Microsoft Internet Explorer 6 or later web browser or by a thick client plug-in to Microsoft Outlook. While other browsers can be used to access Dynamics, results can be mixed and are not supported by Microsoft.
1).Microsoft Dynamics CRM for Business:
Microsoft Dynamics CRM is a fully integrated suite of marketing, sales and service capabilities that leverages the power and effectiveness of the Microsoft technology platform to work even better, together. A flexible business application that helps organizations increase business productivity and drive connections across people, processes and ecosystems. Unlike other CRM solutions, it gives you a choice.
Familiar (Simple): Familiar software that empowers people through natural, productive and insightful experiences.
Intelligent (Value): Real-time analytics and streamlined business processes that enable informed decisions and operational efficiencies.
Connected (Forward-Thinking Flexibility): Flexible features and tools that allow organizations to adroitly respond to change and better connect to people, processes and ecosystems
2).Microsoft Dynamics CRM for Sales Productivity and Effectiveness:
Get your sales force quickly up to speed with the advanced but easy-to-use features of Microsoft Dynamics CRM. Take advantage of a highly intuitive interface and embedded Microsoft Office capabilities to boost sales productivity, streamline sales cycles, automate lead management, and gain insights to drive more sales.
· Real-time customer insight
· Do more with less
· Connected, collaborative sales force
· Actionable business insight
· Establish a 360-degree view of customer interaction and sales opportunities
3). Microsoft Dynamics CRM for Customer Service Productivity and Effectiveness:
Transform your customer service into a strategic asset with Microsoft Dynamics CRM customer service solutions. With a 360-degree view of the customer, your agents can resolve issues quickly and reduce handling times with advanced customer service software. By automating processes, you can also reduce costs and help to ensure consistent customer service is delivered across all touch points.
Deliver Personalized Service
Contain Costs Without Sacrificing Service
Boost Operational Efficiencies
Serve Customers More Efficiently Through Improved Employee Productivity
Deliver value with integrated interaction and knowledge management.